Our Approach

Our investment strategy is conservative and sensible, geared to building wealth over the long term. We look to grow our clients’ assets over time by compounding returns, not over days or months, but over a complete market cycle. Our approach to investing is straightforward and based on proven methodologies. We work closely with our clients to determine their investment goals and risk tolerance. We have high quality investment managers with demonstrable track records. This is how we implement our strategy.


Understanding overall market trends is a key element in investing. After that, it is finding the balance between participating in a rising market and preserving capital in a declining market. We do not limit ourselves to a “buy and hold” mentality but rather adapt to market conditions and invest accordingly.


We employ stop-loss protection in order to limit our downside risk and preserve principal. The understanding is that the discipline of selling is just as important as buying. In addition, such strategy takes the emotion out of investing, which also prevents major losses.


When evaluating an investment, it is important to understand the concept of risk vs. reward. In the simplest terms, the higher the reward, the greater the risk. We work closely with our clients to tailor investment portfolios that align with their goals and objectives, but more importantly, match their expectations.


A diversified portfolio is essential to manage risk. Diversification can be achieved typically through minimal positions which represent different industry sectors. We build portfolios of complementary investments, typically a mixture of fixed income products (bonds) and equities (stocks), both domestic and international.


Once we have established a solid foundation, we focus on providing clients with superior returns and less volatility. Our investment plan is simple—a plan steeped in a philosophy adhering to a long term, disciplined strategy; one that is flexible with its expectations and rigid with its rules of investing.